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Mar 03, 2025
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2025-2026 Undergraduate Catalog
Marketing, BBA
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 Return to: Programs by Program Type
Bachelor of Business Administration • MKTG BBA
Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion or Marketing Technology.
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Learning Outcomes
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Integrate key marketing principles and concepts to create a marketing plan. -
Analyze marketing environments to inform marketing strategies. -
Analyze market opportunities to make market segmentation decisions. -
Apply knowledge of the global environment in the marketing context. -
Demonstrate an understanding of the principles of ethical, legal, and cultural dimensions in the marketing context. Foundations of Excellence - 39 Credits
Foundations of Business - 32 Credits
Specialties/Open Electives - 7-25 Credits
Choose 1 of the 2 options below:
• Option A: Major Specialties (Credits included with Major)
Complete one of the following plus 7 credits of open electives:
OR OR Complete 6 courses included in either specialty above • Option B: Pathway to Graduate Program
Complete one of the following plus 13 credits of open electives:
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