Learning Outcomes

• Create a digital promotion plan for a brand or organization.

• Develop performance measures for digital promotion programs.

Courses

• CISP 211 - E-Business Technologies 3 Credits
• MKTG 214 - Public Relations Foundations 3 Credits
• MKTG 324 - Social Media Strategies 3 Credits
• MKTG 346 - Digital Brand Engagement 3 Credits
• MKTG 425 - Search Engine Marketing and Analysis 3 Credits
• MGMT 316 - Innovation and Managing Change 3 Credits

Total Credits: 18