MKTG 440 - Strategic Marketing

3 Credits
This marketing capstone course focuses on decision-making. Students will integrate material learned in their marketing courses and apply the definitions, concepts, and marketing logic in the analysis of marketing problems. A variety of techniques including situation analysis, SWOT analysis, secondary research and appropriate financial analysis will be used within the case analysis format to develop marketing objectives, strategies, and programs. The course will include the use of simulations and the development of a formal marketing plan.

Fees: Additional course fees apply.
Prerequisite(s): FINC 211, MKTG 310, MKTG 412, and achieved senior status.