MKTG 412 - Marketing Research

3 Credits
Students will conduct, prepare, and present an actual situation analysis report for a firm using appropriate primary and secondary sources. The course reviews the nature, procedures, terminology, and application of research in solving marketing problems. Students learn the steps of marketing research, including problem definition, research design, sampling procedures, data collection methods, data analysis and interpretation, and the research report.

Prerequisite(s): BITS 211, ENGL 311, MKTG 211, STAT 220, and achieved senior status
Recommended Prerequisite(s): FINC 211