Marketing Concentration, MBA

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MASTER OF BUSINESS ADMINISTRATION • BA MARK MBA

This concentration is designed for both professionals who desire to advance and entry-level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.

Foundations of Business Requirements

All students admitted into any Davenport University MBA program are expected to have the necessary business foundations prior to entering the 600-level courses. If a student does not provide satisfactory evidence of the Foundational Knowledge, they will need to complete any or all of the following. These courses are not included in the credits required for degree completion.

Any exceptions or variations must be approved by the MBA/MM exceptions committee.

ACCT 510 - Fundamentals of Accounting Principles and Concepts 3 Credits
BUSN 520 - Management and Marketing 3 Credits
FINC 510 - Foundations of Financial Management 3 Credits
STAT 500 - Statistics for Business 3 Credits

Core Courses - 24 Credits

ACCT 640 - Managerial Accounting 3 Credits
BUSN 688 - Quantitative Business Analysis 3 Credits
ECON 625 - Managerial Economics 3 Credits
FINC 620 - Corporate Finance 3 Credits
LEGL 710 - Ethical and Legal Framework for 21st Century Business 3 Credits
MGMT 653 - Leading Organizations 3 Credits
MGMT 757 - Operations and Supply Chain Management 3 Credits
MKTG 610 - Marketing Strategies 3 Credits

Concentration Courses - 12 Credits

MKTG 705 - Digital Marketing 3 Credits
MKTG 723 - Consumer Behavior 3 Credits
MKTG 757 - Strategic Brand Development and Management 3 Credits
MKTG 775 - Integrated Marketing Communications Strategy 3 Credits

Capstone - 3 Credits

CAPS 794 - Business Integration Capstone 3 Credits

Academic Catalog