Sport Management, BBA

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Bachelor of Business Administration • SPRT MG BBA

Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.

Learning Outcomes

Evaluate the laws and requirements of sport management governing bodies to develop compliant policies.
Analyze sport management problems and opportunities to inform decision making.
Apply marketing concepts to the sports industry.

Foundations of Excellence - 36 Credits

ACES 100 - Achieving Career and Education Success 3 Credits
OR
Open Electives 3 Credits ¹ (if exempt)
COMM 120 - Presentation Techniques 3 Credits
DATA 275 - Introduction to Data Analytics 3 Credits
ECON 200 - Microeconomics 3 Credits
ECON 201 - Macroeconomics 3 Credits
ENGL 109 - Composition 3 Credits
ENGL 110 - Advanced Composition 3 Credits
ENGL 311 - Professional Writing 3 Credits
MATH 120 - College Mathematics 3 Credits
PSYC 101 - Introductory Psychology 3 Credits
STAT 220 - Introduction to Statistics 3 Credits
SOSC 201 - Diversity in Society 3 Credits

Foundations of Business - 32 Credits

ACCT 201 - Accounting Foundations I 4 Credits
ACCT 202 - Accounting Foundations II 4 Credits
BITS 211 - Microcomputer Applications: Spreadsheet 3 Credits
BUSN 210 - Professional Ethics 3 Credits
CISP 111 - Requirements Planning and Development 3 Credits
FINC 211 - Corporate Finance 3 Credits
GPMT 287 - Principles of Project Management 3 Credits
LEGL 334 - Legal Aspects of Sport Management 3 Credits
MGMT 211 - Management Foundations 3 Credits
MKTG 211 - Marketing Foundations 3 Credits

Major - 40 Credits

BUSN 495 - Business Planning Capstone 4 Credits
HRMG 213 - Human Resource Management 3 Credits
MKTG 212 - Professional Selling 3 Credits
MKTG 322 - Digital Marketing 3 Credits
PSYC 240 - Sport Psychology 3 Credits
SPMG 275 - Athletic Leadership and Coaching 3 Credits
SPMG 290 - Sophomore Sport Management Internship 3 Credits
SPMG 364 - Sport Operations and Facilities Management 3 Credits
SPMG 370 - Sport Analytics 3 Credits
SPMG 390 - Junior Sport Management Internship Variable Credits (3 credits are required for this program)
SPMG 421 - Sport Governance and Regulation 3 Credits
SPMG 445 - Global Sport Industry 3 Credits
SPMK 350 - Sport Communication and Promotion 3 Credits

Specialties/Open Electives - 12 Credits

Choose 1 of the 2 options below:

• Option A: Pathway to Graduate Program

Complete one of the following:

BBA Honors Specialty [HNBA] - 12 Credits

Merit Specialty in Mgmt [MSMS] - 12 Credits

• Option B: Open Electives

Complete 12 credits of open electives.

Total Credits: 120

¹See “Guide To Electives “ for list of choices.