MKTG 610D - Marketing Strategies DL

3 Créditos

Este curso se centra en estrategias y tácticas de marketing, que son las herramientas que utilizan los gerentes para aumentar las ventas y ganancias de productos y servicios. Identificar y emplear las estrategias más efectivas es fundamental para el éxito de cualquier empresa. En este curso, los estudiantes exploran estrategias y tácticas de segmentación de mercado, productos, precios, distribución, promoción, mercadeo internacional y estratégico. Los estudios de casos se utilizan para brindar la oportunidad de realizar análisis de situación, identificar FODA (fortalezas, debilidades, oportunidades y amenazas) y recomendar estrategias y tácticas apropiadas que atraerán, satisfarán y retendrán a los clientes.

This course focuses on marketing strategies and tactics, which are the tools that managers use to increase sales and profits of products and services. Identifying and employing the most effective strategies are critical to the success of any firm. In this course, students explore market segmentation, product, price, distribution, promotion, international, and strategic marketing strategies and tactics. Case studies are used to provide an opportunity to conduct situation analysis, identify SWOTs (strengths, weaknesses, opportunities, and threats), and recommend appropriate strategies and tactics that will attract, satisfy, and retain customers.

A grade of C or better is required on the final assessment in order to earn a passing grade in this course.
Note: This course is for students enrolled in Bilingual programs only. See Casa Latina​ section for more information.
Prerequisite(s): BUSN 520D