MKTG 638 - Marketing and Communicating in a Multi-Cultural Environment

3 Credits
This course prepares students to competently interact in the global business environment. Students will study cross-cultural communication, the importance of creating an organization with a high level of cultural and global awareness, and will explore the marketing impact of culture on decision making, values, time perception. Complex business and communication problems, advocacy skills, and creative approaches to communications that integrate technology skills will also be explored.