MKTG 346 - Digital Brand Engagement

3 Credits
This course introduces students to the various branding strategies organizations use to establish and reinforce brand equity. Students will compare the various tactics available to understand how to best reinforce an organization’s brand presence. Students will also understand how to leverage content marketing to be integrated into branding strategy. Students will also understand the importance of consistent messaging to create consistent brand perception.

Prerequisite(s): MKTG 322
Course Learning Outcomes:
1. Create preliminary digital brand recommendation to increase consumer brand engagement.
2. Analyze digital branding tactics.
3. Create examples of digital branding tactics using the variety of social media and web based tools.
4. Describe ways to measure digital brand engagement.