MKTG 322 - Digital Marketing

3 Credits
This course offers an overview of online marketing strategies and techniques. Main topics include operating in a global marketplace, online marketing to individuals with personalization services, traffic building and branding.

Prerequisite(s): CISP 111 and MKTG 211
Course Learning Outcomes:
1. Understand the role of digital marketing and the integration of digital marketing, ecommerce, and technology in the overall marketing strategy of a company.
2. Analyze the digital marketing tools utilized in designing and developing marketing programs.
3. Develop digital marketing strategies and program plan for a brand or organization.
4. Understand and describe various methods of evaluating performance of and opportunities for digital marketing programs.