MKTG 324 - Social Media Strategies

3 Credits
This course provides a thorough examination of social media as an integral part of every organization’s marketing plan. Students will learn how to use social media as part of a unified marketing strategy. They will also leverage the unique aspects of these new marketing tools to accomplish organizational objectives. An essential part of this course is the interpretation of social media metrics to make sound marketing decisions.

Prerequisite(s): MKTG 322
Course Learning Outcomes:
1. Develop integrated social media strategies to support an overall marketing plan.
2. Evaluate social media platforms in order to select the most appropriate channel for a specific business or product service.
3. Interpret social media metrics to measure results and refine campaigns.
4. Describe social media history, development, sites and platforms, terminology, and impact on the marketing discipline.