BUSN 303 - Business Research

3 Credits
While “Google” has become synonymous with search, it is only one of many tools available to researchers today. BUSN 303 directs students to original data sources - public and private, internal and external - that lead to unique insights and data-driven business decisions. Students will complete a secondary research project, from problem definition through presentation of results, and gather/analyze data from a wide variety of resources. This course prepares students for future research success, both academically and in the world of business.

Prerequisite(s): BITS 211; MKTG 211; MGMT 211
Course Learning Outcomes:
1. Develop a research statement, thesis statement, and research questions for an identified business problem.
2. Evaluate research data to support conclusions and propose recommendations.
3. Use visuals, descriptive statistics, and narrative to convey research findings.
4. Demonstrate effective secondary research skills.
5. Understand primary research strategies and methods suitable for business.