Sport Management, BBA

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Bachelor of Business Administration • SPRT MG BBA

Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies, including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.

Foundations of Excellence - 36 Credits

ACES 100 - Achieving Career and Education Success 3 Credits
OR
Open Electives 3 Credits ¹ (if exempt)
COMM 120 - Presentation Techniques 3 Credits
DATA 275 - Introduction to Data Analytics 3 Credits
ECON 200 - Microeconomics 3 Credits
ECON 201 - Macroeconomics 3 Credits
ENGL 109 - Composition 3 Credits
ENGL 110 - Advanced Composition 3 Credits
ENGL 311 - Professional Writing 3 Credits
MATH 120 - College Mathematics 3 Credits
PSYC 101 - Introductory Psychology 3 Credits
STAT 220 - Introduction to Statistics 3 Credits
SOSC 201 - Diversity in Society 3 Credits

Foundations of Business - 32 Credits

ACCT 201 - Accounting Foundations I 4 Credits
ACCT 202 - Accounting Foundations II 4 Credits
BITS 211 - Microcomputer Applications: Spreadsheet 3 Credits
BUSN 210 - Professional Ethics 3 Credits
CISP 111 - Requirements Planning and Development 3 Credits
FINC 211 - Corporate Finance 3 Credits
GPMT 287 - Principles of Project Management 3 Credits
LEGL 334 - Legal Aspects of Sport Management 3 Credits
MGMT 211 - Management Foundations 3 Credits
MKTG 211 - Marketing Foundations 3 Credits

Major - 40 Credits

BUSN 495 - Business Planning Capstone 4 Credits
FINC 235 - Financial Analysis for Business Managers 3 Credits
HRMG 213 - Human Resource Management 3 Credits
MKTG 212 - Professional Selling 3 Credits
MKTG 322 - Digital Marketing 3 Credits
SPMG 275 - Athletic Leadership and Coaching 3 Credits
SPMG 290 - Sophomore Sport Management Internship 3 Credits
SPMG 364 - Sport Operations and Facilities Management 3 Credits
SPMG 370 - Sport Analytics 3 Credits
SPMG 390 - Junior Sport Management Internship Variable Credits (3 credits are required for this program)
SPMG 421 - Sport Governance and Regulation 3 Credits
SPMG 445 - Global Sport Industry 3 Credits
SPMK 350 - Sport Communication and Promotion 3 Credits

Open Electives or the BBA Honors Specialty - 12 Credits

BBA Honors Specialty, HNBA

Total Credits: 120

¹See “Guide To Electives “ for list of choices.