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Sep 07, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, BBA
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Bachelor of Business Administration • MKTG BBA
Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion or Marketing Technology.
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Foundations of Excellence - 39 Credits
Foundations of Business - 32 Credits
Choose one of the Specialties below, 6 courses included in either specialty or the BBA Honors Specialty
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OR
Open Electives - 7 Credits
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