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Nov 23, 2024
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]
Marketing Concentration, MBA
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MASTER OF BUSINESS ADMINISTRATION • BA MARK MBA
Admissions
This concentration is designed for both professionals who desire to advance and entry-level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.
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Foundations of Business Requirements
All students admitted into any Davenport University MBA program are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of B or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses. These courses are not included in the credits required for degree completion.
Any exceptions or variations must be approved by the MBA/MM exceptions committee.
Core Courses - 24 Credits
Concentration Courses - 12 Credits
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