Data Mining and Visualization Concentration, MBA

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MASTER OF BUSINESS ADMINISTRATION • BA DMGV MBA

Data Analytics analyzes vast databases that must be examined using complex algorithms and artificial intelligence to identify previously unidentified useful sets of relationships and trends. The Data Mining and Visualization concentration is delivered jointly by the College of Arts and Sciences in partnership with the College of Business. The concentration is online and prepares individuals to conduct data mining projects, generate data visualization products, and build data dashboards and automated reports. The concentration uses industry standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum. Course progression and content is carefully formulated to build competency in data mining and visualization for students from a broad range of disciplines and experiences, including those who are new to the field.

Foundations of Business Requirements

All students admitted into any Davenport University MBA program are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of B or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses. These courses are not included in the credits required for degree completion.

Any exceptions or variations must be approved by the MBA/MM exceptions committee.

ACCT 510 - Fundamentals of Accounting Principles and Concepts 3 Credits
BUSN 520 - Management and Marketing 3 Credits
FINC 510 - Foundations of Financial Management 3 Credits
STAT 500 - Statistics for Business 3 Credits

Core Courses - 24 Credits

ACCT 640 - Managerial Accounting 3 Credits
DATA 610 - Essentials of Business Analytics 3 Credits *
ECON 625 - Managerial Economics 3 Credits
FINC 620 - Corporate Finance 3 Credits
LEGL 710 - Ethical and Legal Framework for 21st Century Business 3 Credits
MGMT 653 - Leading Organizations 3 Credits
MGMT 757 - Operations and Supply Chain Management 3 Credits
MKTG 610 - Marketing Strategies 3 Credits

Concentration Courses - 12 Credits

DATA 625 - Data Mining 3 Credits *
DATA 667 - Data Visualization and Communication 3 Credits *
DATA 710 - Introduction to R Programming 3 Credits *
DATA 728 - Advanced Data Mining 3 Credits *

Capstone - 3 Credits

CAPS 794 - Business Integration Capstone 3 Credits

Total Credits: 39

*DATA courses are only offered in a 15-week online format.