Mar 18, 2026

2026-2027 Graduate Catalog

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2026-2027 Graduate Catalog

Marketing, GRC - Recommended Program Sequence

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Graduate Certificate • MARKET GRC • 15 Credits

This information is subject to change and cannot be considered an agreement or contract between individual students and Davenport University.

Prerequisite Courses:

BUSN 520 - Management and Marketing 3 Credits or undergraduate equivalent/experience.

1st Year

Fall Semester (6 Credits)

MKTG 610 - Marketing Strategies 3 Credits
MKTG 705 - Digital Marketing 3 Credits

Winter Semester (6 Credits)

MKTG 723 - Consumer Behavior 3 Credits
MKTG 757 - Strategic Brand Development and Management 3 Credits

Spring/Summer Semester (3 Credits)

MKTG 775 - Integrated Marketing Communications Strategy 3 Credits