Mar 04, 2026

2026-2027 Undergraduate Catalog

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2026-2027 Undergraduate Catalog

Marketing, BBA - Digital Marketing and Promotion - Recommended Program Sequence

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Bachelor of Business Administration • MKTG BBA (DMKS) • Full-Time • 120 Credits

This information is subject to change and cannot be considered an agreement or contract between individual students and Davenport University.

1st Year

Fall Semester (15 credits)

ACES 100 - Achieving Career and Education Success 3 Credits
CISP 111 - Requirements Planning and Development 3 Credits
COMM 120 - Presentation Techniques 3 Credits
ENGL 109 - Composition 3 Credits
MATH 120 - College Mathematics 3 Credits

Winter Semester (15 credits)

BITS 211 - Microcomputer Applications: Spreadsheet 3 Credits
ENGL 110 - Advanced Composition 3 Credits
MKTG 211 - Marketing Foundations 3 Credits
SOSC 201 - Diversity in Society 3 Credits
Social Science Electives 3 Credits

2nd Year

Fall Semester (16 credits)

ACCT 201 - Accounting Foundations I 4 Credits
CISP 211 - E-Business Technologies 3 Credits
MGMT 211 - Management Foundations 3 Credits
STAT 220 - Introduction to Statistics 3 Credits
Humanities Elective 3 Credits

Winter Semester (16 credits)

ACCT 202 - Accounting Foundations II 4 Credits
BUSN 210 - Professional Ethics 3 Credits
FINC 211 - Corporate Finance 3 Credits
LEGL 210 - Business Law Foundations 3 Credits
MKTG 322 - Digital Marketing 3 Credits

3rd Year

Fall Semester (15 credits)

DATA 275 - Introduction to Data Analytics 3 Credits
ECON 200 - Microeconomics 3 Credits
ENGL 311 - Professional Writing 3 Credits
MKTG 212 - Professional Selling 3 Credits
MKTG 214 - Public Relations Foundations 3 Credits

Winter Semester (15 credits)

ECON 201 - Macroeconomics 3 Credits
GPMT 287 - Principles of Project Management 3 Credits
MKTG 310 - Consumer Behavior 3 Credits
MGMT 316 - Innovation and Managing Change 3 Credits
MKTG 320 - Marketing of Services 3 Credits

4th Year

Fall Semester (15 credits)

BUSN 489 - Field Experience in Business 3 Credits
OR
MKTG 324 - Social Media Strategies 3 Credits
MKTG 346 - Digital Brand Engagement 3 Credits
MKTG 412 - Marketing Research 3 Credits
MKTG 490 - Marketing BBA Internship 3 Credits
Open Electives 3 Credits

Winter Semester (13 credits)

MKTG 421 - International Marketing 3 Credits
MKTG 425 - Search Engine Marketing and Analysis 3 Credits
MKTG 440 - Strategic Marketing 3 Credits
Open Electives 4 Credits

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