Marketing 60+ Transfer, BBA

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60+ Transfer Program

Bachelor of Business Administration • MKT TRN BBA

Program Requirements:

Eligibility for this program requires completion of an associate’s degree prior to enrollment.
Residency Requirement: A minimum of 30 credits including 50% of the major must be completed at DU.

Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion or Marketing Technology.

Associate Degree on File - 60 Credits

Foundational Courses - 6 Credits

MATH 120 - College Mathematics 3 Credits
Students must have completed a college level math course equivalent to MATH 120 - College Mathematics or Intermediate Algebra as a part of this program. Course fulfillment or requirement will be determined at time of enrollment. Not included in credit totals required for this degree.
ECON 200 - Microeconomics 3 Credits
OR
ECON 201 - Macroeconomics 3 Credits
College of Business programs require a minimum of 1 course in economics. Course fulfillment or requirement will be determined at the time of enrollment. Not included in credit totals required for this degree.

Foundations of Excellence - 9 Credits

DATA 275 - Introduction to Data Analytics 3 Credits
STAT 220 - Introduction to Statistics 3 Credits
ENGL 311 - Professional Writing 3 Credits
Recommendation: It is assumed that students have at least 2 semesters of English, composition, or literature in their associate’s degree as preparation for ENGL311. Other associate’s level courses with strong writing components may have prepared the student for success. Students that feel unprepared for ENGL311 should discuss options with admissions and/or advisor.

Foundations of Business - 23 Credits

ACCT 201 - Accounting Foundations I 4 Credits
ACCT 202 - Accounting Foundations II 4 Credits
BITS 211 - Microcomputer Applications: Spreadsheet 3 Credits
FINC 211 - Corporate Finance 3 Credits
LEGL 210 - Business Law Foundations 3 Credits
MGMT 211 - Management Foundations 3 Credits
MKTG 211 - Marketing Foundations 3 Credits

Major - 33 Credits

BUSN 489 - Field Experience in Business 3 Credits
OR
MKTG 490 - Marketing BBA Internship 3 Credits
MKTG 212 - Professional Selling 3 Credits
MKTG 310 - Consumer Behavior 3 Credits
MKTG 320 - Marketing of Services 3 Credits
MKTG 322 - Digital Marketing 3 Credits
MKTG 412 - Marketing Research 3 Credits
MKTG 421 - International Marketing 3 Credits
MKTG 440 - Strategic Marketing 3 Credits
Choose Three 300 - 400 level Marketing Electives 9 Credits

Total Credits: 125

This degree requires a minimum of 120 credit hours. To meet this minimum, Open Electives may be required. Non-developmental level courses taken at your previous college(s) will be applied in this area. An official evaluation of transfer credit will determine the need for electives.