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Jun 28, 2025
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2025-2026 Graduate Catalog
Marketing, GRC
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 Return to: Programs by College
Graduate Certificate • MARKET GRC
Admissions
To address potential gaps in foundational knowledge, Davenport University recommends the optional Peregrine’s Foundations of Business Marketing Academic Leveling Module. This self-paced, low-cost module offers an interactive learning environment designed to prepare students for the marketing-related content within this specific graduate certificate.
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Learning Outcomes
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Create, apply, and evaluate the secondary and primary research necessary to exceed the informational needs of marketing decision-making in each of the five primary strategic marketing areas: segmentation, product, pricing, communication, and distribution. -
Create strategic marketing plans based on an environmental analysis, including specific cultural and multicultural environmental factors, to achieve stated organizational goals and objectives. Core Courses - 15 Credits
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