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Apr 04, 2025
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2025-2026 Graduate Catalog
Marketing Concentration, MBA
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Master of Business Administration • BA MARK MBA
Admissions
This concentration is designed for both professionals who desire to advance and entry-level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.
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Learning Outcomes
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Create, apply, and evaluate the secondary and primary research necessary to exceed the informational needs of marketing decision-making in each of the five primary strategic marketing areas: segmentation, product, pricing, communication, and distribution. -
Create strategic marketing plans based on an environmental analysis, including specific cultural and multicultural environmental factors, to achieve stated organizational goals and objectives. Foundational Knowledge
Davenport University’s College of Business graduate programs assume incoming students possess foundational business knowledge acquired through either prior academic coursework or professional experience. For students lacking or seeking to refresh their skills in Accounting, Finance, Marketing, and Quantitative Research/Statistics, the university encourages the completion of the optional, self-paced Academic Leveling Modules. The Graduate Admissions Director will advise admitted students on potentially beneficial modules during the admissions process. While these modules are recommended to address potential knowledge gaps, their completion is not mandatory for program progression. The modules serve as a resource to enhance preparedness for the rigor of the graduate curriculum. Core Courses - 24 Credits
Concentration Courses - 12 Credits
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