Data Mining and Visualization Concentration, MBA

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Master of Business Administration • BA DMGV MBA

Data Analytics analyzes vast databases that must be examined using complex algorithms and artificial intelligence to identify previously unidentified useful sets of relationships and trends. The Data Mining and Visualization concentration is delivered jointly by the College of Arts and Sciences in partnership with the College of Business. The concentration is online and prepares individuals to conduct data mining projects, generate data visualization products, and build data dashboards and automated reports. The concentration uses industry standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum. Course progression and content is carefully formulated to build competency in data mining and visualization for students from a broad range of disciplines and experiences, including those who are new to the field.

Learning Outcomes

Conduct data mining projects.
Generate data visualization products along with automated reports.

Foundational Knowledge

Davenport University’s College of Business graduate programs assume incoming students possess foundational business knowledge acquired through either prior academic coursework or professional experience. For students lacking or seeking to refresh their skills in Accounting, Finance, Marketing, and Quantitative Research/Statistics, the university encourages the completion of the optional, self-paced Academic Leveling Modules.

The Graduate Admissions Director will advise admitted students on potentially beneficial modules during the admissions process. While these modules are recommended to address potential knowledge gaps, their completion is not mandatory for program progression. The modules serve as a resource to enhance preparedness for the rigor of the graduate curriculum.

Core Courses - 24 Credits

ACCT 640 - Managerial Accounting 3 Credits
DATA 610 - Essentials of Business Analytics 3 Credits *
ECON 625 - Managerial Economics 3 Credits
FINC 620 - Corporate Finance 3 Credits
LEGL 710 - Ethical and Legal Framework for 21st Century Business 3 Credits
MGMT 653 - Leading Organizations 3 Credits
MGMT 757 - Operations and Supply Chain Management 3 Credits
MKTG 610 - Marketing Strategies 3 Credits

Concentration Courses - 12 Credits

DATA 625 - Data Mining 3 Credits *
DATA 667 - Data Visualization and Communication 3 Credits *
DATA 710 - R Programming 3 Credits *
DATA 728 - Advanced Data Mining 3 Credits *

Capstone - 3 Credits

CAPS 794 - Business Integration Capstone 3 Credits

Total Credits: 39

*DATA courses are only offered in a 15-week online format.