BUSN 520 - Management and Marketing

3 Credits
This course is a study of the contemporary theories and concepts in marketing and management. Major areas of study in marketing include the environment in which the firm competes and how the firm uses market segmentation, product and service development, and pricing, distribution, and promotion strategies to maximize sales and profits. The study of management includes the manager’s roles and responsibilities in performing the five universal functions of management, which are planning, organizing, staffing, leading, and controlling. The student also explores ethics and corporate responsibility and the framework for a systematic approach to marketing and management decision-making.

Course Learning Outcomes:
1. Analyze demographic, cultural, economic, technological, competitor, and regulatory forces and determine how they impact a firm.
2. Formulate market segmentation, product and service development, pricing, distribution, and promotion strategies and tactics related to external opportunities and threats to the firm and the firm’s internal strengths and weaknesses.
3. Identify how the planning, organizing, staffing, leading, and controlling functions are performed by managers.
4. Make marketing and management decisions that are based on sound ethical practices and reflect the needs of society.
5. Use the case-study approach in solving real-world marketing and management problems.