MKTG 421 - International Marketing

3 Credits
This course is a study of the opportunities and challenges encountered in international marketing, at various scopes and degrees of international involvement. Students explore how organizations participate in and are affected by international competition; identify and analyze international market segments and related cultural difference; assess market value; and develop marketing strategies relevant to various international segments.

Prerequisite(s): ENGL 311 and MKTG 211
Course Learning Outcomes:
1. Integrate the international marketing knowledge learned into the development of a marketing strategy.
2. Explain the difference between international marketing activities with domestic marketing activities.
3. Analyze international market segments including cultural differences and how these cultural differences impact marketing strategy.
4. Explain the relationship between international environmental concerns and related marketing mixes.
5. Apply proper marketing terminology in international marketing problem solving situations.
6. Differentiate between the various approaches to domestic market expansion i.e., domestic expansion concept, multinational concept, global concept.
7. Identify the complications that politicallegal differences add to international marketing.