MKTG 214 - Public Relations Foundations

3 Credits
This course introduces the principles for managing relationships with the organization’s various audiences, including customers, employees, government, investors, and media. Students develop an understanding of public relations and learn to recognize, examine, interpret, and implement public relations activities and communications.

Prerequisite(s): MKTG 211
Course Learning Outcomes:
1. Interpret public relations practices including management and planning, ethics, research, communications, and public opinion.
2. Examine public relations activities as they appear in events and the media.
3. Write a proper news release.
4. Clarify public relations activities with strategic processes involving objectives, strategies, tactics, and budget processes.
5. Outline the practical communication applications of public relations as used to influence public opinion.
6. Relate public relations activities with key publics, including employees, multicultural communities, government, investors, consumers, and the media.