MKTG 212 - Professional Selling

3 Credits
This course introduces the theory and practical application of professional selling techniques with a focus on customer needs, behavior, and relationship building. Students learn the theory, practice, and procedures of successful selling while examining the personal attributes necessary for a successful sales career. Student presentation skills are enhanced through sales role-playing.

Prerequisite(s): MKTG 211
Course Learning Outcomes:
1. Apply the Inbound Sales approach in a business to business environment.
2. Apply Inbound Sales practices within a Customer Relationship Management CRM systems in a sales context.
3. Evaluate trends in career options for sales representatives.