SPMK 350 - Sport Communication and Promotion

3 Credits
In this course, students explore the use of communications, promotion and public relations to achieve sport marketing objectives. The focus is on building relationships and enhancing image perceptions among a wide variety of stakeholders, including community, industry, media journalism, customers and employees. Promotional techniques such as sport licensing, merchandising, sponsorships and endorsements will be examined in depth. Students plan an integrated sport communications campaign, incorporating traditional mass media, targeted electronic media and public relations (including the use of press releases), applying an understanding of ratings/shares to optimize media spending, and utilizing desktop publishing to create graphic communication concepts.

Fees: Additional course fees apply.
Prerequisite(s): ENGL 311 and MKTG 211